Online blogging is an often, misunderstood tool for creating customer confidence and establishing a relationship with your clients. Relax and avoid the confusion of creating meaningful blogs by learning the tips and tricks of those who do it every day. Read on to gain the needed insights to make your own blogging efforts pay off for you.
Use the correct spam filter for comments. If you require registration to comment, a CAPTCHA on the registration page is usually sufficient to keep spammers away. If you allow anonymous comments, an “advanced CAPTCHA,” that is, one that asks the user for “the number of hours in a day” or something similar is usually enough. Avoid services like Akismet, as these produce lots of false positives.
Remember you’ve got a life beyond blogging. If you allow things to get out of balance, you’ll burn out and not be able to produce new content. Make sure to give yourself time off from blogging. Make time for walks, visiting friends, or just a five minute break. The time you take aside from working on your blog will improve the quality of time that you do spend on it.
Ask readers to subscribe to your blog in an area on your website. Make this area visible but be sure to ask them at some point to sign up. This will add to your list of readers and will make most of them come back and read your blogs later on.
An important part of any blog is to feature the latest posts at the top of your homepage. With so many blogs abandoned or out-of-date, it’s important to let readers know that yours is current. This way, your readers will have fresh, new posts to read and you will get the best exposure for your newest content.
Guest blogging can be your best friend when it comes to leading readers to your own blog. Find a good, relevant blog whose owner will allow you to post. Then create some awesomely written posts and make them stand out among other guest posts. Use this tool to give readers a taste of what they can find by hopping over to your blog!
Keep in mind that when it comes to blogging, an informal method of writing works best. A blog should be fun and social. It is important that you treat it as such. You need to make a personal connection with your audience so they return for more content.
Majority of the traffic that your site will receive is going to come from search engines such as Yahoo, Google or Bing. Knowing how to use SEO tools is going to help you to have a higher ranked webpage which will bring in more viewers. You will know how to use the correct keywords and where to place them for the most success.
So you see that blogging is indeed a skill, but one that can be learned by anyone with a sincere desire to establish a solid relationship with those who visit their website. Just because your customers are not ones that you meet face-to-face, does not mean that the personal element should be disregarded. Enact the techniques learned here to be a better blogger and a valued supplier for your clients.