A composer’s website functions in many ways and is the main means of communication with the outside world. A website will serve as a reference for your audience, act as your electronic agent, and store valuable media such as photographs, music excerpts, and information such as your biography for media outlets. It is your online business card and is essential to build your career in the 21st century. Following are several key elements necessary to an effective music composer’s website.
1. Make your site easy to navigate by choosing a clean-cut design which will allow visitors to learn about your music quickly and effectively.
2. Display your activity by posting dates of recent and upcoming performances of your work.
3. Keep an up-to-date catalog of your work online. This allows performers or promoters of music to see if your catalog includes something that interests them.
4. When adding biographical information to your website it is in your interest to provide both full and condensed versions. Often, programs or media outlets prefer a short biography.
5. Post no less than three music excerpts of your work for listeners to demo as easily accessible .mp3s.
6. Huge areas of musical goings-on are social networking sites, so create a profile and post some links to your work. Be a part of the scene!
7. Use professional and easy to remember contact information/email address. That means you should ditch that old guitarhero99 at hotmail.com email address you’ve had since you were thirteen and simply go with your formal name or business name.
An effective website that follows the above suggestions will increase your visibility and undoubtedly lead to extensive career opportunities. However, while you should maintain a certain level of professionalism you should not be afraid to show a little personality. It is certainly good to show your credentials but visitors will feel a stronger connection to you if you show your human side.